How to create a social media calendar for 2023 and beyond
by Admin
Posted on 21-06-2023 08:22 AM
Now that you’ve laid the foundations for
social
media success, it’s time to show your team what you’ve been up to. It’s best that your calendar is intuitive, so send an invite to the team members who’ll need to use it every day.
Ask them to run a fine-tooth comb through it and make notes and suggestions if they find any gaps. Even better, schedule a meeting so that everyone can connect and discuss the calendar before execution. Does everybody have the passwords to the accounts?
do they understand utm parameters?
is there anyone on your team who’s addicted to hashtags ?
can everyone find, download and upload the high-resolution hero images the graphic designer made for the monthly teardown for linkedin? if not, can they figure it out easily?.
Consider this your permission slip: you don’t need to post on every social media platform to run a successful online business. Different social media platforms serve different needs and interests so spreading yourself thin trying to post everywhere isn’t an effective use of your social media marketing efforts — especially if you’re a solopreneur or have a small but mighty team. There are hundreds of social media platforms after all! this starts with audience research. Where does your ideal audience hang out online? here’s a guide for picking the right social media platform for your business. A lot of business owners create a content calendar for social media , but your content calendar can incorporate newsletters, blogs, pins, and other promotional content, too.
Tell us if this social media strategy sounds familiar — you occasionally make a social media post when your busy work schedule allows. Once a post is made, it gets a handful of likes from the same dozen people — most of whom are company employees. Running a b2b social media account is difficult. You know that social media is one of the most powerful marketing tools available to any company, but you might not know how to start building your social media presence since your audience does not engage with your product the same way they might engage with a b2c product.
“an hour of planning can save you ten hours of doing. ” – dale carnegie the formula for success on social media can seem like trying to pick the lottery’s winning numbers – impossible, with a dash of blind luck. What if you could predict some of the outcomes? the game becomes a lot easier, right? one of the keys to success on social media is creating a well-thought-out social media content calendar process – another is executing it! having worked for a creative marketing agency, i understand the difficulty of creating a well-structured social media content calendar process. Waiting for approvals from your clients feels like rallying against roger federer at wimbledon (his social media game is ace too).
Hinge’s latest research on the fastest-growing professional services firms shows that these firms are dedicating more time and effort to content creation and social media marketing than their no-growth peers. Professional services firms are interested in getting the most out of their organic social media marketing efforts. As we’ve discussed in a previous post , using an editorial calendar to organize your thought leadership content is instrumental to your success. The same can be said for social media. If the thought of building a social media calendar seems like a daunting and complicated task, don’t worry! we’ll take it one step at a time.
What is a social media calendar?
Before we dive into the nitty-gritty, let’s get back to the basics. A social media content calendar is a strategic document that outlines your planned social media content for a specific period. It includes the topics, formats, dates, times, and platforms where you will post your content. In other words, it’s a blueprint for your social media marketing efforts.
Let’s take a look at the benefits of having a social media content calendar.