Social Media Marketing Trends for 2023
by Admin
Posted on 19-06-2023 11:38 AM
Once upon a time, “influencer” meant accounts with followers in the millions. Now, a virtual influencer could apply to anyone with over a few thousand followers—and these niche accounts are key when it comes to
social
media for business tips. The rise of social media has led to an array of influencers, everything from tiktok comedians to instagram models.
This immense content growth and diversification has led to many smaller yet “specialized” audiences”, creating a great influencer marketing opportunity. Typically, influencers are categorized into these size labels:1
nano – 0 to 10k followers
micro – 10k to 100k followers
mid – 100k to 500k followers.
Here’s an interesting finding from our study: 80% of influencer marketers work with small creators (1k to 99,999 followers/subscribers), while just 16% work with accounts over 1 million followers. What are the benefits of this strategy? it’s more affordable, establishes long-term partnerships, and offers access to engaged, tight-knight audiences. In the earlier days of influencer marketing, follower count was the main allure. Today, quality of content and brand alignment weigh much more heavily. A third of social media users prefer product discovery on social media through an influencer. With gen-z, that figure is even higher. So, it’s clear that influencer marketing’s not going anywhere.
Note: we updated this blog on the importance of using social media in marketing with fresh insights to set you up for success in 2023. As 2022 closed and opened to 2023, many markets entered into a recession. This has put a squeeze on marketing budgets, affecting headcount, marketing programs, and martech tools. But astute marketing managers and leaders can see why social media marketing is important, now more than ever. This is a tough economy, and chances are that it’ll be harder to get new customers and, just as importantly, keep your existing customers. It’s not just about fresh leads, but keeping revenue up across every front.
It's becoming more common for consumers to search for products, recommendations, or reviews on social media rather than search engines. According to our 2023 consumer trends report, 24% of consumers between the ages of 18-54 search for brands using social media instead of a search engine. This number jumps to 36% among gen z consumers. In a techcrunch article , a google exec suggested apps like tiktok and instagram are threatening two staple google discovery apps: google maps and google search. “in our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to google maps or search,” said senior vice president prabhakar raghavan, who runs google’s knowledge & information sector.
Since 2020, we’ve seen a significant change in the strategies and approaches businesses leverage to promote themselves over social media. According to statista, over 3. 6 billion people were using social media globally in 2020. Predictions say that social media users may be 4. 41 billion by 2025. Leveraging social media can strengthen any company’s seo campaign. Building a robust online presence is an excellent way to bolster sales. B2c companies are not the only ones using social media to generate revenue. About 75% of b2b buyers use social media during the purchasing process, which may explain why 41% of b2b marketers mentioned social media marketing as one of the tactics they wished to implement in 2022.
5. Increase in paid advertising
Use these tips to stay ahead of the curve this year. Set clear social media goals
to determine the right social media strategy for your business this year, as well as the right mix of channels and approaches, it’s imperative that you create clear social media goals.
Your goals may vary by platform and by paid vs. Organic. But take some time to identify what success will look like for you on social this year. Run social media advertising across channels
the best way to make sure your business is getting found is to run social media advertising. Social media advertising guarantees that you’ll get in front of a specific audience—no matter what’s going on with their feed.