What is a social media contest?
by Admin
Posted on 16-06-2023 12:13 PM
We all want to squeeze as much roi from our marketing efforts as possible. So it’s easy to fall into the trap of wanting to increase every imaginable metric when running a
social
media giveaway.
But increasing just one metric (e. G. , signups) is more achievable. So you’ll want to take a step back and define a single objective for your contest to give it focus and make it measurable. Let’s look at three good objective examples to get you started.
Our first social media giveaway idea is to run a social media photo contest. It’s a great way to gather user-generated content from your audience, and you can use it to showcase the features of your products or services. Ask users to snap photos of how they use your products in return for entries. Choosing a winner can be as simple as asking people to vote for the best photo or even via a panel of judges. Gansetts beer ran a photo contest in the lead-up to valentine’s day. To enter, fans had to share a photo of what valentine’s meant to them on their social media accounts and tag it with the brand’s hashtag.
Advantages: because people like to win, social media contests are engaging and fun to host. Disadvantages: you need a prize, which costs money. And if the process to enter the contest is too demanding, participation may be low. How to produce: think of a prize that your audience will be interested in winning. Ideally, this will be related to your business, but this isn't mandatory. Then create a schedule for how long the contest will run as well as rules for entering. Best platforms: contests can really be run on any social media platform, but don't overdo it on more professional platforms like linkedin.
Running a social media contest is a great way to increase engagement, followers, leads, and brand awareness. But coming up with a strategy for your contest can be tricky. You need to set the right goals, come up with a creative angle, and make sure it’s in line with your brand. And then there’s the technical side of things—like organizing influencer partnerships and making sure you’re following the contest guidelines of each social network. Not to worry, we’ve got you covered. In this post, we’ll give you creative social media contest ideas to get you started.
As you build your social media marketing strategy on instagram, don’t overlook the potential of instagram contests. Not only are instagram contests a fantastic way to quickly grow brand awareness and increase your reach, they’re also an extremely effective tool for generating engagement. We discovered in an original study that accounts that held instagram contests grow their followers 70% faster. This guide will show you how to create and run a successful instagram contest, plus some tips and tricks for getting lasting results from the interest you’ve generated.
3 social media contest ideas to increase engagement
Hosting a social media contest or giveaway will get people talking and interacting! giveaways are short-term promotions that can create buzz, increase social media reach, generate new leads, and boost business sales.
Social media contests should be designed to entice your audience with a prize they want and push them to engage with your content by following, liking, sharing, commenting, or tagging. For example, you could run an instagram contest where entrants must follow the main account and refer a friend to be eligible for prizes. Need help boosting social media engagement for your brand? hurrdat marketing’s comprehensive social media marketing services can help you improve your digital content strategy.